Focus Optimal
Focus Optimal When you want to know the facts
Focus Optimal

Who We Are:

Focus Optimal is a successful decision support provider specializing in rapid delivery of business insights to senior managers who want to make the most out of their data and limited resources.

In the past 6 years, our flagship analytic product Optimal Score Builder (OSB) has been the #1 choice for marketing, risk and other business managers and analysts in over 20 prominent companies nationally, including Bank of America, Dell and other Fortune 500 companies, because it is more practical, faster, cheaper, and better than most of the data mining tools on the market. OSB is built upon users' experience. In other words, OSB is customized to meet increasing demand from marketing analysts who provide quality analytic results to their managers. They have found that whatever they need to make their job easier they'll get it. That's why over 6 years we've created a large loyal user base as we constantly ask their feedback and provide them exactly what they need.

Focus Optimal
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Focus Optimal
Focus Optimal

What We Do:

The Focus Optimal application has been used side-by-side with techniques from a variety of industries and disciplines.

The application consistently and demonstrably increases sales, response, return-on-investment and profitability time after time. We have solutions to add true value to our client business. Our application:

  • Houses an ‘always current’ understanding of customers that helps us match individual customers with appropriate marketing programs.

  • Maintains unmatched targeting accuracy which never decays

  • Manages customer interactions in a self-learning environment

  • Optimizes actions based on economic performance

  • Provides real-time results in a hosted delivery format

  • Is based on flexible analytical platform that can be deployed in a variety of environments


Why We're Better:

The Focus Optimal solution was designed from the ground up to address the shortfalls of incumbent applications by taking marketing, risk and other business analytics to a new level of accuracy and ease of use, and by resolving limiting factors that are inhibiting companies' use of existing systems. The Focus Optimal approach is highly focused on generating measurable returns, and the unique process enables companies to generate immediate and substantial results. Differentiating points about the Focus Optimal system include:

  • The Focus Optimal analytic approach, including model development, is very fast. The shorter program cycle time, which can be less than a week, lowers cost and makes it practical to develop more models across a greater range of opportunities

  • The targeting models are significantly more accurate than competing options. That brings substantial economic gains for our clients

  • The economic impact is measured with every initiative, and a clear measure of ROI is provided

  • The targeting models are continually updated, and thereby eliminating the decay in results that can be a chronic problem for business, and

  • Focus Optimal' hosted environment enables out clients to achieve superior marketing and business results quickly without any change to their existing processes or legacy systems.